Catherine CHAI – Medium

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Catherine CHAI

Three Festive Ideas For B2B Companies

Tis the season for brand building

4 min readNov 9, 2021

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Three Festive Ideas For B2B Companies

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Catherine CHAI

How to Cascade Your Company’s Vision and Mission

Most companies have a hard time cascading their company’s vision and mission statements. Here are three tips that can help you get started…

3 min readOct 3, 2022

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How to Cascade Your Company’s Vision and Mission

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Catherine CHAI

Do you work in a real team?

If you’re in a team, you’re probably in a good place. After all, research shows that teams outperform individuals nine times out of 10.

4 min readSep 20, 2022

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Do you work in a real team?

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Catherine CHAI

Quick Tips on How to Conduct a Brand Health Check

The success of your business as a whole lies in the health of your brand. A brand image impacts everything from sales and profits to the…

2 min readFeb 20, 2022

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Catherine CHAI

The Three Types of Love that Impact Individual, Society and Business

1. Eros — Physical Love

4 min readFeb 12, 2022

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The Three Types of Love that Impact Individual, Society and Business

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Catherine CHAI

Get Your Brand’s Health Strong and Fit in the New Year

It’s time to examine your brand — is it up to date, or is it in need of a rework? Here are some tips to get you started.

3 min readJan 3, 2022

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Catherine CHAI

Catherine CHAI

Catherine helps companies with brands and people. She is the author of From Bland to Brand, a leadership coach working with employees of Fortune 1000s.

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